{"id":65434,"date":"2016-03-29T11:09:04","date_gmt":"2016-03-29T14:09:04","guid":{"rendered":"https:\/\/za.mus.br\/?p=65434"},"modified":"2016-03-29T11:09:04","modified_gmt":"2016-03-29T14:09:04","slug":"monitoramento-engajamento-benchmark-digital","status":"publish","type":"post","link":"https:\/\/za.mus.br\/en\/monitoramento-engajamento-benchmark-digital\/","title":{"rendered":"Monitoramento, engajamento e benchmark digital: ZAwards!"},"content":{"rendered":"<p>Meados de 2015, tivemos o prazer de conhecer o <a href=\"http:\/\/ppm.art.br\/pt\" target=\"_blank\">Pr\u00eamio Profissionais da M\u00fasica<\/a> e seu idealizador, <a href=\"https:\/\/za.mus.br\/grvmediaeentretenimento\/\" target=\"_blank\">Gustavo Ribeiro Vasconcellos ou GRV<\/a>. De muitas coisas que conversamos, ficou claro um ponto em comum que \u00e9 <strong>a confian\u00e7a de que a tecnologia vai dominar o Mercado da M\u00fasica<\/strong>, mesmo com todos os <a href=\"https:\/\/za.mus.br\/historia-e-transparencia-na-cadeia-produtiva-da-musica\/\" target=\"_blank\">esfor\u00e7os de alguns para atravancar a sustentabilidade da ind\u00fastria<\/a> como um todo, e n\u00e3o s\u00f3 para si mesmo.<\/p>\n<p>Logo, <strong>fechamos uma parceria para a cria\u00e7\u00e3o de uma categoria dentro do PPM 2016<\/strong>, totalmente tecnol\u00f3gica: a <a href=\"http:\/\/zawards.za.mus.br\/premiacao\/premio-profissionais-da-musica-2016\/\" target=\"_blank\">ZAwards, Engajamento Digital<\/a>. Sendo simplista, nossa plataforma de intelig\u00eancia musical <strong>acompanha diariamente as redes sociais de empresas de m\u00fasica<\/strong> e gera an\u00e1lises dos dados coletados para utiliza\u00e7\u00e3o em decis\u00f5es estrat\u00e9gicas e mensurar ROI.<\/p>\n<p><strong>No <a href=\"http:\/\/zawards.za.mus.br\/premiacao\/premio-profissionais-da-musica-2016\/\" target=\"_blank\">ZAwards &#8211; PPM 2016<\/a>\u00a0estamos acompanhando 403 empresas dos mais variados tipos e tamanhos<\/strong>. Por isso, tivemos que realizar alguns filtros para a participa\u00e7\u00e3o. <strong>O primeiro deles foi a valida\u00e7\u00e3o de cada link inserido pelos participantes do PPM 2016 no ato de sua inscri\u00e7\u00e3o.<\/strong> Note que o PPM 2016 teve mais de 900 inscri\u00e7\u00f5es.<\/p>\n<blockquote><p><em>Por isso, tivemos que realizar alguns filtros para a participa\u00e7\u00e3o. O primeiro deles foi a valida\u00e7\u00e3o de cada link inserido pelos participantes do PPM 2016 no ato de sua inscri\u00e7\u00e3o.<\/em><\/p><\/blockquote>\n<p>Depois, <strong>detectamos mais alguns perfis sociais dos participantes que n\u00e3o foram enviados pelos mesmos<\/strong>, como links de perfis do <a href=\"http:\/\/spotify.com.br\" target=\"_blank\">Spotify<\/a>, <a href=\"http:\/\/deezer.com.br\" target=\"_blank\">Deezer<\/a> e <a href=\"http:\/\/SoundCloud.com\" target=\"_blank\">SoundCloud<\/a>. Foi preciso mais uma pequena limpeza &#8220;na m\u00e3o&#8221;, para garantir a qualidade dos dados.<\/p>\n<p>Por \u00faltimo, <strong>adicionamos algumas empresas que se cadastraram no PPM 2016<\/strong>, inserindo todas as informa\u00e7\u00f5es necess\u00e1rias para participar, mas <strong>que\u00a0n\u00e3o realizaram suas inscri\u00e7\u00f5es<\/strong>.<\/p>\n<blockquote><p><em>Por isso, <strong>se voc\u00ea est\u00e1 no PPM 2016 e n\u00e3o est\u00e1 aparecendo no ranking <a href=\"http:\/\/zawards.za.mus.br\/premiacao\/premio-profissionais-da-musica-2016\/\" target=\"_blank\">ZAwards &#8211; PPM 2016<\/a><\/strong>, deve ter ca\u00eddo em algum destes filtros necess\u00e1rios para o correto funcionamento do monitoramento e do benchmark digital.\u00a0<\/em><\/p><\/blockquote>\n<p>De qualquer forma, a <strong><a href=\"http:\/\/zawards.mus.br\" target=\"_blank\">ZAwards<\/a> \u00e9 uma plataforma gratuita que pode ser utilizada por qualquer empresa ou profissional da m\u00fasica<\/strong>, bastando ter <a href=\"https:\/\/za.mus.br\/cadastro\" target=\"_blank\">uma conta Zamus<\/a>.<\/p>\n<p><strong>Dica 1:<\/strong>\u00a0Se voc\u00ea utilizar a hashtag <strong>#ppmZAwards<\/strong> nas suas postagens, voc\u00ea ganha mais pontos no ranking. Se essa postagem com a hashtag <strong>#ppmZAwards<\/strong> for recompartilhada ou retuitada, <strong>voc\u00ea continua ganhando pontos!<\/strong><\/p>\n<p><strong>Dica 2:<\/strong>\u00a0O ranking \u00e9 atualizado diariamente por volta das 5 horas da manh\u00e3. Voc\u00eas t\u00eam at\u00e9 o dia 3\u00a0de Abril \u00e0s 5 da manh\u00e3 para <b>engajar seu p\u00fablico e levar o Trof\u00e9u Fernando Brant<\/b>, homenageado do ano.<\/p>\n<blockquote><p><em><strong>Acompanhe aqui o ranking <a href=\"http:\/\/zawards.za.mus.br\/premiacao\/premio-profissionais-da-musica-2016\/\" target=\"_blank\">ZAwards &#8211; PPM 2016<\/a><\/strong><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>A tecnologia veio para ficar e no Mercado da M\u00fasica n\u00e3o poderia ser diferente. Saiba o que h\u00e1 de inova\u00e7\u00e3o na parceria ZAmus &#8211; PPM 2016.<\/p>\n","protected":false},"author":4,"featured_media":65437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[1684,2081,2069,1683,2083],"class_list":["post-65434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analises","tag-deezer","tag-ppm","tag-soundcloud","tag-spotify","tag-zawards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Monitoramento, engajamento e benchmark digital: ZAwards!<\/title>\n<meta name=\"description\" content=\"A tecnologia veio para ficar e no Mercado da M\u00fasica n\u00e3o poderia ser diferente. 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Saiba o que h\u00e1 de inova\u00e7\u00e3o na parceria ZAmus - PPM 2016.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/za.mus.br\/monitoramento-engajamento-benchmark-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Zamus\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/zamus\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/100001911458925\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-29T14:09:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/za.mus.br\/wp-content\/uploads\/Monitoramento-engajamento-e-benchmark-digital-ZAwards.jpg?fit=1280%2C366&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guilherme Sampaio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@melhergui8\" \/>\n<meta name=\"twitter:site\" content=\"@zamusbr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guilherme Sampaio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/za.mus.br\\\/monitoramento-engajamento-benchmark-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/za.mus.br\\\/monitoramento-engajamento-benchmark-digital\\\/\"},\"author\":{\"name\":\"Guilherme Sampaio\",\"@id\":\"https:\\\/\\\/za.mus.br\\\/#\\\/schema\\\/person\\\/747d337c5ee2aeb6ae28ebba8b79d04d\"},\"headline\":\"Monitoramento, engajamento e benchmark digital: ZAwards!\",\"datePublished\":\"2016-03-29T14:09:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/za.mus.br\\\/monitoramento-engajamento-benchmark-digital\\\/\"},\"wordCount\":426,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/za.mus.br\\\/monitoramento-engajamento-benchmark-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/za.mus.br\\\/wp-content\\\/uploads\\\/Monitoramento-engajamento-e-benchmark-digital-ZAwards.jpg?fit=1280%2C366&ssl=1\",\"keywords\":[\"Deezer\",\"PPM\",\"SoundCloud\",\"Spotify\",\"ZAwards\"],\"articleSection\":[\"An\u00e1lises\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/za.mus.br\\\/monitoramento-engajamento-benchmark-digital\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/za.mus.br\\\/monitoramento-engajamento-benchmark-digital\\\/\",\"url\":\"https:\\\/\\\/za.mus.br\\\/monitoramento-engajamento-benchmark-digital\\\/\",\"name\":\"Monitoramento, engajamento e benchmark digital: ZAwards!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/za.mus.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/za.mus.br\\\/monitoramento-engajamento-benchmark-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/za.mus.br\\\/monitoramento-engajamento-benchmark-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/za.mus.br\\\/wp-content\\\/uploads\\\/Monitoramento-engajamento-e-benchmark-digital-ZAwards.jpg?fit=1280%2C366&ssl=1\",\"datePublished\":\"2016-03-29T14:09:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/za.mus.br\\\/#\\\/schema\\\/person\\\/747d337c5ee2aeb6ae28ebba8b79d04d\"},\"description\":\"A tecnologia veio para ficar e no Mercado da M\u00fasica n\u00e3o poderia ser diferente. 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